TikTok Launches AI-Powered Creative Tools to Help Brands Turn Trends into Campaigns
TikTok has introduced a new suite of agentic artificial intelligence (AI)-powered creative solutions aimed at helping brands transform cultural insights into marketing campaigns more quickly, as the social media platform expands its AI capabilities for advertisers. The announcement was made…
NCCIA Launches Probe Into Alleged Disinformation Campaign Against Easypaisa
ISLAMABAD The National Cyber Crime Investigation Agency (NCCIA) has launched an inquiry into an alleged online disinformation campaign targeting Easypaisa Bank Limited, following complaints that misleading content circulated on social media platforms caused unnecessary concern among customers. The complaint was…
Facebook Eases Monetisation Rules, Making Dollar Earnings Easier for Creators
ISLAMABAD Facebook has introduced one of the most significant changes to its monetisation policies in recent years, lowering barriers for content creators and making it easier to earn revenue from the platform. The move marks a major shift from the…
FIFA Removes Hundreds of Thousands of Abusive World Cup Posts in Major Online Crackdown
FIFA has intensified its fight against online hate during the ongoing World Cup, removing more than 388,000 abusive social media posts through its Social Media Protection Service, marking one of the largest digital moderation efforts in the tournament’s history. The…
P@SHA Welcomes IT Tax Relief in Budget 2026-27, Warns Key Reforms Still Missing
ISLAMABAD Pakistan’s software industry has welcomed several incentives announced in the federal budget for FY2026-27 but cautioned that critical structural reforms required to unlock the sector’s full potential remain unaddressed. In a detailed position paper, the Pakistan Software Houses Association…
Senate Panel Approves 5% Withholding Tax on Social Media Earnings
ISLAMABAD The Senate Standing Committee on Finance has approved a proposal to impose a 5 percent withholding tax on income earned through social media platforms, marking a significant move to bring Pakistan’s growing digital creator economy into the tax net….
LinkedIn Launches Creator Marketplace to Connect Brands with Content Creators
ISLAMABAD Professional networking platform LinkedIn has launched its own Creator Marketplace, signaling a major push into the rapidly expanding creator economy and opening new opportunities for influencers, thought leaders, and businesses to collaborate. The new platform is designed to help…