ISLAMABAD

Zong 5G has secured two major industry accolades, earning recognition for both digital marketing excellence and cutting-edge network innovation at the Pakistan Digital Awards and the Made in Pakistan Tech Excellence Awards.

The telecom operator won the Pakistan Digital Award for Best Social Media Campaign (Meta) for its My Zong App campaign, while its AI-powered Self-Intelligent RAN Optimization Platform received a Made in Pakistan Tech Excellence Award for technological innovation.

The dual recognition highlights the company’s growing focus on artificial intelligence, automation and next-generation digital services as part of its broader strategy to support Pakistan’s digital transformation.

According to the company, the award-winning My Zong App campaign successfully enhanced customer engagement by offering users a more personalized and convenient digital experience through a single platform.

Meanwhile, Zong’s Self-Intelligent RAN Optimization Platform has been described as Pakistan’s first Level-4 autonomous closed-loop network optimization system deployed on a live commercial network. Developed entirely by local engineers within six months, the platform uses artificial intelligence and automation to proactively identify and resolve network congestion.

The company said the AI-driven solution has reduced network issue resolution times by more than 90 percent, cutting response periods from days to minutes while improving peak-hour network performance by up to 18 percent.

Industry observers view the achievement as a significant milestone for Pakistan’s technology sector, demonstrating the growing capability of local engineers to develop advanced AI-powered telecom solutions for commercial deployment.

The awards reinforce Zong 5G’s position as a leading technology-driven telecom operator and underscore the increasing role of AI, automation and digital innovation in shaping the future of Pakistan’s telecommunications landscape.