In a significant boost for Pakistan’s e-commerce market, Apple has officially launched its flagship store on Daraz, allowing customers to purchase genuine Apple products directly through one of the country’s largest online shopping platforms.

The newly launched store features a wide range of Apple devices and accessories, including iPhones, iPads, MacBooks, AirPods and other premium products, offering consumers a more reliable channel for purchasing authentic devices.

The move is expected to strengthen consumer confidence in online purchases by reducing concerns over counterfeit products and unauthorized sellers, a longstanding challenge in Pakistan’s electronics market.

Industry observers say the launch reflects the growing importance of Pakistan’s digital commerce sector, where international brands are increasingly seeking direct engagement with consumers through established online marketplaces.

The development marks another milestone for Pakistan’s rapidly expanding e-commerce ecosystem as demand for premium technology products continues to rise across the country.