Mashreq Pakistan has announced a strategic partnership with Ufone, bringing essential telecom services directly into the Mashreq app. Customers can now top up mobile credit and purchase Ufone bundles without leaving their banking interface, marking a major step in digital service integration.
The collaboration comes as more consumers seek bundled, convenient digital services. By embedding telco services into its app, Mashreq aims to redefine digital lifestyle experiences, making everyday needs easier to access and manage.
“We are constantly looking for ways to make everyday services easier and more accessible for our customers,” said Hamayun Sajjad, CEO, Mashreq Pakistan. “With the growing demand for mobile data and bundles, this partnership ensures our customers can get what they need quickly, securely, and directly through the Mashreq app.”
Syed Atif Raza, Group Chief Commercial Officer, PTCL & Ufone 4G, added: “Integrating Ufone’s products and services into the Mashreq app gives customers a simpler way to stay connected. This partnership reflects our focus on ease, access, and everyday relevance, shaping experiences that fit naturally into people’s lives.”
The move aligns with a regional trend of digital banks and telcos collaborating to offer services beyond their traditional roles. For Ufone, it ensures customers can access services digitally, securely, and conveniently, while Mashreq strengthens its mission to embed real-world services into its digital banking ecosystem, supporting financial inclusion and lifestyle convenience.
Under its ‘Rise Every Day’ philosophy, Mashreq continues to invest in innovations that empower users—from everyday consumers to small businesses—building a smarter, more connected financial future for Pakistan.
