TikTok has introduced a new suite of agentic artificial intelligence (AI)-powered creative solutions aimed at helping brands transform cultural insights into marketing campaigns more quickly, as the social media platform expands its AI capabilities for advertisers.

The announcement was made during Cannes Lions 2026, where TikTok unveiled Symphony Agent, an AI-driven tool designed to help marketers create TikTok-first advertising campaigns at scale by combining audience insights, emerging trends and top-performing content.

According to the company, Symphony Agent enables advertisers to generate customised video content, identify suitable creators and discover community-driven content through an AI-powered workflow. The platform said the system includes safeguards such as AI-generated content labels, invisible watermarks and content moderation filters to promote transparency and responsible AI use.

In South Asia, the feature is being rolled out through Symphony Creative Studio, allowing advertisers to create campaign-ready TikTok advertisements within minutes using a conversational AI interface.

“Creativity has always been at the heart of the TikTok experience, and now agentic AI is opening up exciting new possibilities for how ideas are developed and brought to life,” said Shadi Kandil, General Manager of Global Business Solutions for the Middle East, Turkey, Africa, Latin America, Central and South Asia at TikTok.

He said the new tools are designed to help brands move from audience insights to creative concepts more efficiently while identifying the right creators and expanding campaigns across multiple markets.

TikTok said the launch reflects growing demand from advertisers for faster, more authentic and culturally relevant content, with AI expected to play an increasingly important role in helping brands engage online communities and improve campaign performance.