ISLAMABAD

LinkedIn has introduced a new feature allowing consultants and professionals to book clients directly through their profiles, marking a major shift in how services are discovered and monetised on the platform.

According to details, the new system enables users offering consultancy and advisory services to manage bookings, schedule sessions and complete transactions within LinkedIn, removing the need for external scheduling or payment tools.

The move is designed to streamline client acquisition for independent professionals and small businesses, while strengthening LinkedIn’s position as a service-based professional marketplace.

Industry observers say the feature could reshape how consultants attract and convert clients, turning LinkedIn profiles into fully functional booking and revenue-generation hubs.

The platform said the update targets growing demand for direct, trust-based professional services, particularly among freelancers, advisors and niche industry experts.

Experts note that the integration of booking and payment systems directly into profiles could significantly reduce friction in client onboarding and accelerate deal closures for service providers.

The development reflects a broader global trend toward platform-based professional ecosystems, where networking, marketing and transactions are increasingly consolidated in a single digital environment.

LinkedIn’s latest move is expected to intensify competition with third-party scheduling and freelance platforms, as it deepens its push into the creator and services economy.