Meta is quietly testing a standalone artificial intelligence-powered video creation app, as the company expands its footprint in the rapidly growing generative AI space.
The experimental app, currently available to a limited group of users, allows people to generate short videos using simple text prompts. The move is seen as Meta’s latest attempt to strengthen its ecosystem amid rising competition from both traditional social media platforms and AI video startups such as Runway and Pika Labs.
In a statement, Meta said: “Following the strong early traction of Vibes in Meta AI, we are testing a standalone app to build on that momentum. We’ve seen that users are increasingly leaning into the format to create, discover and share AI-generated video with friends. This standalone app provides a dedicated home for that experience, offering people a more focused and immersive environment.”
Text-to-Video and Editing Tools
According to internal screenshots and user reports circulating online, the app enables users to:
- Turn written descriptions into short video clips
- Add text overlays and audio
- Export videos directly for sharing across Meta’s platforms
By launching a separate app, Meta appears to be aiming to retain creators within its ecosystem rather than losing them to external AI tools. A standalone platform also allows the company to test new engagement models and creative features before potentially integrating them into Facebook, Instagram or WhatsApp.
The initiative builds on “Vibes,” a feature introduced within Meta AI last September. Since then, Meta has rolled out additional editing and customization updates aimed at boosting adoption.
Expanding AI Ambitions
Meta has been steadily integrating generative AI tools across its platforms over the past year. AI-powered features have already been introduced in Instagram Reels, Facebook Stories and Messenger. The company also launched AI avatars and text-to-video capabilities, positioning itself alongside technology rivals Google and Microsoft in the intensifying AI race.
However, Meta has not confirmed a public launch timeline for the standalone app. The company typically conducts limited testing before broader releases, particularly in emerging areas such as AI video generation where content moderation and policy frameworks remain under development.
Industry analysts say the move underscores how social media companies are increasingly reshaping their platforms around AI-generated content — raising questions about authenticity, creativity and the future of user-generated media.
