Google has introduced a new feature that allows users to request the removal of non-consensual explicit images — including AI-generated deepfake nudes — from its Search results, as concerns grow over the misuse of artificial intelligence to create harmful content.
The move comes amid a surge in AI tools capable of generating realistic explicit images of individuals without their consent. While the new feature does not prevent such content from being published on the internet, it enables affected individuals to request its removal from Google Search listings.
Under the new system, users can click the three-dot menu next to an image in Search results and select the “remove result” option. They can then indicate that the image is a sexual image of them. Google also provides additional reporting options, including cases involving minors or the exposure of personal information.
If users select the sexual image category, they are asked to specify whether the content is authentic or AI-generated. Multiple images can be submitted in a single removal request.
In a statement, Google said users will receive links to emotional and legal support organisations immediately after filing a complaint. The company has also introduced an optional safeguard that filters similar explicit results from appearing in future searches.
However, the images may remain accessible online and visible in Search results for other users unless separate removal requests are filed.
The feature is expected to roll out to most countries in the coming days.
Expanded “Results About You” Hub
Google has also expanded its “Results about you” hub, allowing users to track removal requests and monitor sensitive personal information appearing in Search results.
To access the tool, individuals must provide contact details and government-issued identification numbers for verification.
Previously designed to alert users if personal information appeared online, the hub will now also scan for sensitive data such as social security numbers, driver’s licence details and passport information. Users will receive notifications if such information is detected, along with options to request removal.
The updates to the “Results about you” hub are set to begin rolling out in the United States in the coming days.
Technology experts say the move reflects increasing pressure on major platforms to address privacy risks and online abuse linked to rapidly advancing artificial intelligence tools.
