Islamabad, Jan 16, 2026:
Crypto exchange BingX has announced a multi-year partnership with Scuderia Ferrari HP, marking the first time the Italian Formula One team has entered into a collaboration with a cryptocurrency exchange.
The agreement also represents BingX’s first venture into motorsport sponsorship, as the exchange looks to expand its global brand presence beyond digital finance and into high-profile international sports.
Scuderia Ferrari HP, one of the most recognisable names in motorsport, said the partnership reflects its openness to emerging technologies as the sport prepares for regulatory and technical changes under the 2026 FIA framework. The team said the collaboration would allow it to explore new digital engagement opportunities while maintaining its focus on performance and innovation.
BingX said the deal forms part of its broader international growth strategy. The company, founded in 2018, operates a crypto exchange and Web3-AI platform serving users in multiple markets. It has previously partnered with global sports brands, including Chelsea Football Club.
“This partnership signals a new phase in our global expansion,” said Daniel Lai, BingX’s chief business officer, adding that Ferrari’s emphasis on precision and performance aligned with the exchange’s own operational goals.
Ferrari’s chief racing revenue officer, Lorenzo Giorgetti, said BingX was selected as the team’s first crypto exchange partner as the organisation looks to engage wider audiences through digital innovation. He noted that the collaboration comes at a time when Formula One teams are increasingly diversifying commercial partnerships amid growing interest in digital assets and technology-driven platforms.
Under the agreement, BingX branding and fan engagement initiatives are expected to feature across Ferrari’s events, digital platforms and selected global activities. Financial terms of the deal were not disclosed.
The partnership highlights the continued convergence of professional sports and the cryptocurrency sector, even as digital asset markets face heightened regulatory scrutiny in several jurisdictions worldwide.
